The Rooted & Radiant Anniversary Celebration
Est. 2011
The Rooted & Radiant Anniversary Celebration
15 Years Rooted in You
15 years. Thousands of wash days. One beautiful community.
Tree Naturals turns 15 on August 26, and we're celebrating the Curlfriends who made it possible.
Thank you for celebrating 15 years with Tree Naturals.
The Box
15 Boxes for 15 Years
14 to shop: $150 each, valued at over $200
1 to win: exclusive giveaway box valued at $225+
The giveaway box includes everything in the Anniversary Box plus the Luxe Satin Bonnet.
What's Inside the Rooted & Radiant Box
- Bamboo & Lemongrass Shampoo Bar
- Hair Detangling Conditioner Bar
- Full-size Rice Flower & Shea Leave-In Conditioner
- Full-size Whipped Curl Crème
- 2 oz Natasha's Growth Butter
- 2 oz Hair Growth Oil
- Detangling/Styling Brush
- Wash Day Steamie
- Earth Mask for face + hair
- Velvet Peach Noire Shea Buttercream Body Polish
- Velvet Peach Noire Luxe Body Oil
- Founder thank-you card
- Limited-edition anniversary packaging
The Luxe Satin Bonnet is included only in the giveaway box.
Anniversary Giveaway
The Anniversary Giveaway Is Closed
Entries closed August 30, 2026. Thank you to every Curlfriend who celebrated this milestone with us.
Follow Tree Naturals for future giveaways, founder stories and new product drops.
Thank You for 15 Years
The 15th-anniversary sale ended August 27, 2026.
Explore the current Tree Naturals favorites Curlfriends use for moisture, healthy hair growth support, stronger strands and length retention.
Shop Current Best SellersThen + Now
A kitchen. A Tupperware container. A YouTube video. One woman asking if she could buy what I made.
Fifteen years. All 50 states. Curlfriends around the world. And somehow, we're still here.
"I could never have imagined this at 31. God has carried me through more moments than I can count, and this community has given Tree Naturals a life far beyond anything I could have created alone. Thank you for growing with me."
Stay Close
Come sit with the Curlfriends.
Real curl talk. Founder stories. Wash-day help. First dibs. Lab moments. Occasional surprises.