The Rooted & Radiant Anniversary Celebration

Est. 2011

The Rooted & Radiant Anniversary Celebration

15 Years Rooted in You

15 years. Thousands of wash days. One beautiful community.

Tree Naturals turns 15 on August 26, and we’re celebrating the Curlfriends who made it possible.

Anniversary Box Photo — Coming Soon

Enter the Giveaway

14 Anniversary Boxes available to shop August 26.

The Box

15 Boxes for 15 Years

14 to shop: $150 each, valued at over $200

1 to win: exclusive giveaway box valued at $225+

The giveaway box includes everything in the Anniversary Box plus the Luxe Satin Bonnet.

What’s Inside the Rooted & Radiant Box

Bamboo & Lemongrass Shampoo Bar
Hair Detangling Conditioner Bar
Full-size Rice Flower & Shea Leave-In Conditioner
Full-size Whipped Curl Crème
2 oz Natasha’s Growth Butter
2 oz Hair Growth Oil
Detangling/Styling Brush
Wash Day Steamie
Earth Mask for face + hair
Velvet Peach Noire Shea Buttercream Body Polish
Velvet Peach Noire Luxe Body Oil
Founder thank-you card
Limited-edition anniversary packaging

The Luxe Satin Bonnet is included only in the giveaway box.

Giveaway

The Anniversary Giveaway

One box. One lucky Curlfriend. Here’s how to enter:

Step 1Head to Instagram and follow Tree Naturals
Step 2Like the giveaway post
Step 3Tag one Curlfriend
Step 4Leave a meaningful comment: New to Tree Naturals? Tell us why you’d love to experience the box. Already a Curlfriend? Tell us how long you’ve been with us or which Tree Naturals product has meant the most to your hair journey.

Enter the Giveaway on Instagram

Giveaway opens August 24 at 10:00 AM ET and closes August 30 at 11:59 PM ET. Winner selected and verified August 31.

Giveaway Rules & Details

No purchase necessary. Purchase does not increase your odds of winning. Open to U.S. residents 18 years of age or older. Tree Naturals will never ask for payment or credit card information in connection with this giveaway. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Facebook. By entering, participants release Instagram and Facebook of all liability. Winner will be contacted via direct message and must respond within 48 hours or a new winner will be selected.

15 Years. 15% Off. 48 Hours.

August 26–27

Code: ROOTED15

First sitewide sale of 2026.

Excludes gift cards and the Rooted & Radiant Anniversary Box.

Sale Starts August 26

Then + Now

2011

A kitchen. A Tupperware container. A YouTube video. One woman asking if she could buy what I made.

2026

Fifteen years. All 50 states. Curlfriends around the world. And somehow, we’re still here.

“I could never have imagined this at 31. God has carried me through more moments than I can count, and this community has given Tree Naturals a life far beyond anything I could have created alone. Thank you for growing with me.”

Then — 2011

Now — 2026